My online business story (network marketing)
No commentsBy Ben Needles
My Story
When I first heard about this program, I was pretty skeptical. It just sounded too good to be true. I discovered that one of the Top Watchdogs in theIndustry gave them a 5 Star Rating and they were a part of a prestigious online protection group: The Consumer Advocacy Program. I was still concerned that I would just give my money and I would never hear from anyonefrom the company again - ripped off by yet another scam. My fears aside, I decided that my dreams were worth taking the risk, so I went for it.Im so glad I did!! This is such a great program. Ive also learned that so many other people love it, too from the testimonials at http://www.marygerstensuccess.com.
If youre skeptical, I suggest you
go for it!! I think youll be glad you did, too!!!
Success in business is a rare thing. Most businesses fail today,not because they were built upon bad ideas, but because most business owners do not focus on what truly makes the difference between success and failure.
There is one skill, above and beyond any other skill, that is critical to your success in business. If you do not learn to adapt this skill, your business idea will probably either fail or not reach your intended level of success like ninety-eight percent of all start up businesses in the world today. It does not matter whether you are running a restaurant, a retail store, an Internet business, or a h@me-based business; the necessity is still the same. This one skill is the biggest reason for success and failure in business.
Oprah knows the secret; so does Time Warner, Ted Tuner,
McDonalds, Google, and Bill Gates. I could go on and on.They know the secret. Do you?
What is the secret?
It is the art and science of Media Placement. This one skill reaps more rewards than any other aspect of business. You want to become a Media Placement Specialist.You might ask, What is a Media Placement Specialist? Well,first of all, this is not about getting a certification to put on your resume to get a job. It is how to specialize in the skill of placing media to promote your business. It is also bigger than traditional marketing.
When someone masters the art and science of placing media,they start to control the game. If they master many areas,they are what many experts call a media mogul. A media mogul controls different forms of media and, ultimately,marketing.
Oprah Winfrey is a great example. She is self-made. She is a self-made billionaire media mogul. Oprah is now the owner of Harpo Productions, has her own TV show, had a radio show,and does print media and Internet marketing.When you master the art and science of media placement, the idea is simple. Start small, and find one or two methods of media placement that work for you. You could start by trying Internet media placement, direct mail, pay-per-click,co-registration, or articles. The idea is to find a couple of means, start them working for you, and then you can grow your business and expand the types and amounts of media you use.
Today, Internet marketing is one of many media placement strategies you could use. It could be the single fastest,least expensive, low-risk type of media available today if you take the time to learn some of the secrets. Once you do your testing on the Internet, it makes it easy to expand into other types of media quickly.
There are many resources you can find that are available to learn the art of marketing, but there are very resources that teach the mastery of media placement. Take the time to learn it. It could become the best investment you have ever made.
Mary Gersten is the V.P. of Operations for Global Cashflow Network, Inc., a continuing education and business development company best known for their industry changing Certified Media Placement Specialist (CMPs) program. Free Tips And Training
http://www.MaryGersten-thetruth.com . Find out if you qualify to be trained as a CMPs at www.24hourwebcash.com/ekobena6302
Denis Ekobena
www.mywebcashstore.com/ekobena6302
www.24hourwebcash.com/ekobena6302
About the Author (text)
Denis Ekobena web designer and business affiliate.
A whole world awaits creative minds.
Find out how you can make more money and better your life.
http://www.24hourswebcash.com/ekobena6302
Beat the Credit Squeeze With Flexible Business Finance
By Ben Needles
The credit squeeze is a fact of business life and is not just about money but confidence in the market too. There are always winners and losers in every business situation and confidence and business finance can beat the credit crunch.
1. Ensure the bookkeeping and financial accounts of the business are up to date.
Keeping the accounting records up to date is an essential first step to ensuring the business owner knows exactly where the business stands. Reviewing recent financial performance and taking positive action to increase sales and margins where possible and control costs by eliminating waste protects the business from surprises and downturns.
By having available the recent costs, views and action can be taken to reduce those costs and in some circumstances to increase business costs where the profit potential is highest. For example a detailed examination of advertising and promotion costs may indicate some campaigns should be reduced while the money saved invested in better performing areas.
Not all sales produce the same profit for the business. By concentrating efforts on the highest profit margin products and services the effect on working capital can be reduced which can take the pressure off working capital funding.
2. Preparing a realistic business plan can help the business plan ahead.
Many small businesses prepare a business plan when starting up especially if government grants or business finance is to be applied for. Failing to prepare an updated business plan during a credit squeeze can be a plan to fail.
During a credit squeeze a business can find itself operating in an unstable market where the rules and actions of the past might not be evident in the future. Banks increase the cost of borrowing, customers save money by leaving the market and sometimes failing to pay or at least taking longer. Suppliers tighten their grip by increasing prices and demanding tighter payment periods.
Business takes steps to protect income, cash flow, liquidity and in extreme cases survival. That is why failing to meet these new challenges is a plan to fail.
Prepare a business plan on the basis of the recent history and extend the financial results forward following the recent trends. Input into the financial forecast the opportunities that can be exploited to increase business and take a realistic view of the potential negative factors that may be suffered.
The business plan should include both a written view of the next twelve months ahead and include a profit and loss account reflecting the optimistic view and the most negative view with contingency plans should the worse scenario become a fact. A cash flow statement calculated from the business plan to show the effects on liquidity is a vital tool.
3. Improve financial flexibility to increase the business finance options.
Arrange the business finances with more than one bank and increase the number of financing options. A single bank may not offer the size of overdraft or loan facilities or the competitive rates the business requires. View the financial market as a competition between suppliers for your business finance and utilise several to spread the finance between them.
By maximising financial flexibility options for bank accounts, loans and overdrafts and financing asset purchases the effect on business progress can be minimised. Consider leasing agreements, invoice factoring and other specialist financial institutions in addition to the main bank account provider. Cash flow and working capital requirements are crucial.
4. Go out and get more sales.
When sales go down it is easy to become depressed. Fight it and remember how the business obtained new sales channels and customers in the past and exploit the opportunities in the future. Focus on the unique selling points of the business and its products and revitalise campaigns to increase sales.
Consider sales and product diversification into both related and other areas. There are always new opportunities including new products and markets, selling existing products to a wider audience including increased geographical presence. It may help to list all sales activities in sales channels and look for more sales channels in which they company can operate.
5. Ask for professional advice and assistance.
Increase the level of communication with each professional advisor including accountants, financial advisors, solicitors, bank managers and business advisors and any managers of financial institutions. The more the merrier and by keeping in touch more opportunities and more favourable responses will be possible.
There is no such thing as a silly question when the future of the business and its employees are at risk. Discussing options with a variety of professional advisors increases those options and if increased business finance is required for growth or survival in the future, the higher level of personal dialogue will ease that route forward.
Article Source : Article King Pro - Free Reprints and Distribution
About the Author (text)
Terry Cartwright of DIY Accounting designs small business accounting software http://www.diyaccounting.co.uk/ on excel spreadsheets providing complete bookkeeping and tax solutions and business finance options at http://www.diyaccounting.co.uk/financial_services.htm
Marketing Techniques For Your Success In Business
Friday, October 31st, 2008 at 10:55 pm and is filed under business. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
