(Search engine marketing) Satisfy Your Customers
No commentsBy Kelly Church
In todays food service industry, customer service has definitely taken a turn for the worst. Think of the last time you were out with your family or stopped quickly through the drive through of the local fast food joint to pick up dinner. Were you completely satisfied with everything that took place? Did the person that was serving you even look at you or speak to you? It is amazing how little people in the food industry care. If you are a small business owner in the restaurant business, one of the best things you can do to make your business prosperous is by making sure your customers are satisfied. Three things you can do to make sure your customers stay satisfied are to hire customer-oriented employees, being intolerant of disrespect of customers, and make certain that if a customer is dissatisfied with something, they leave feeling better about that negative situation.
One of the ways to make sure that your customers stay satisfied is to hire customer oriented employees. This means making sure they are honest, dependable and have a great attitude. Some of the worst offenders of customers sensibilities are those who already have a bad attitude or worse, who just dont care at all one way or the other whether the customer is satisfied or not. Finding good employees is a very difficult thing to do. It might require paying slightly more than the average restaurant employee makes, but in the end, it is well worth having someone who actually cares about your customers and their needs.
Another way that you can ensure the satisfaction of your patrons is to make sure that you, under no circumstances, tolerate customer dissatisfaction or disrespect. The way that employees become complacent or assume that it is acceptable to treat patrons without respect is that immediate action is usually not taken after the first offense of an employee to a consumer. With situations of disrespect to one of your customers, you should take decisive and immediate action. Termination may not be necessary, but something strong and swift must be done as a consequence to prevent further such instances.
Finally, remember that there are always going to be situations that are going to leave some patrons dissatisfied. In these cases, try to turn a negative into a positive. Things that can accomplish this are free products, coupons for discounts, and in some cases, just a kind word of apology from the employee or manager of the establishment. Making up for the mistake that is made by paying for that customers lunch costs money, but you increase your chances of that person coming back to patronize your business again.
Customers are the most important part of the food service industry. Without the patron, there is no reason to sell or make food. Keeping them happy is something that is very high up on the priority list for a business owner. Making sure you hire customer service oriented employees, do not tolerate customer dissatisfaction, and try to make any negative situation positive can make your business stand out among many who do not satisfy the needs of their customers.
Visit the authors website for business tips and cost savings ideas for your business. The site also contains listings of Concession tents concession tents and concession trucks for sale.
Marketing Techniques For Your Success In Business
Attract Return Customers in the Food Service Industry
By Kelly Church
When starting a business in the food industry, there are many things to consider. Some of the most important things that need to be done to get established including choosing the type of product you will sell and getting the proper licensing required to do business in your area. While these are all very important things that must be done to get started in the food service industry, sometimes things are overlooked when thinking about issues that arise when the business is up and running. For example, one of the things that a restaurant owner should ask him or herself is how to get customers to return to your establishment once they have visited it. Three of the most important things include keeping product prices reasonable, having great customer service, and having a great product.
Keeping product prices reasonable is one of the most crucial things that can be done to entice a customer to come back to your business. A customer will not come back if he or she feels like the restaurant is trying to rip them off. Ways to keep prices of the products low include buying in large quantities to keep your costs low, not overcharging, and choosing cheap menu items. Doing all you can to offer special deals can be a great way to get repeat customers as well. Best bang for your buck is almost a sure way to keep your customers coming back for more.
Another way to keep people returning to your eating establishment is to have great customer service. One of the best things you can do that will help you achieve great customer service is to hire great employees. Quality employees possess several attributes including honesty, trustworthiness, friendliness, and great attitude. With employees that possess these qualities, it should be very easy to instill in them a desire to satisfy your customers. Finding employees that care about the way the customers are treated is difficult, but when you find one, it is well worth the effort.
Finally another key to getting customers to come back to eat at your restaurant is having a great product. You really cant beat when the customer comes back because you cook the best burger he or she has ever tasted. Having great quality ingredients will make the final product turn out great too. Just as news about a bad restaurant spreads like wildfire among potential customers, news about great food also spreads like wildfire. Making sure your food is delicious and consistent will make it where you can count on return customers.
Having one out of three of these is not enough to stand out in the restaurant business. It is very rare these days, however, for many restaurants to possess and display all of these qualities. If you can master the three important keys of keeping reasonable prices, having great customer service, and having a great product, you can stand out as the best among those around you that are mediocre in the industry. Being an exceptional restaurant is the best way to make lasting loyal customers.
Entry level concession trailers have become a means to entry in the high dollar food service industry. Visit the authors website for more information on starting and running a successful concession business and for food concession ideas such as starting a mobile fudge kitchen.
Tuesday, July 29th, 2008 at 11:20 pm and is filed under business. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
