The Power (business marketing) of E-Mail Multi Level Marketing
No commentsBy Chris01 Tatro01
How To Generate Massive Website Traffic
It is very important that you employ some sound marketing strategies for your Internet business in order to attract targeted and quality website traffic.
If you have introduced your business online then your success largely depends on the website traffic that you receive. The more website traffic flow you have and the higher your quality of traffic, the more profit you generate.
There are many ways you can market your Internet business effectively to get massive website traffic. Some of the most effective methods to attract visitors include reciprocal linking, triangular linking, article submission to article directories, Search Engine Optimization services, and getting listed with the leading search engines and directories.
Reciprocal linking is accomplished by getting in touch with websites which are relevant to your business and then offering to exchange links with them. Once this is done, then the visitors of the site that you have linked with will become potential visitors to your website, via your link. Obviously you want to exchange links with websites which are relevant to your business and also the highest ranked sites possible and those which receive the most traffic. Check potential link partners using Google page rank and Alexa.com to determine the best quality sites with which to exchange.
Triangle linking is a bit more complicated and somewhat controversial so I will not go into it too deeply. In certain cases, when three websites are connected in a circle, this is known as triangle linking. Site A links to site B, site B links to site C, and C links back to A to complete the triangle. In this process, all the three websites concerned are benefited. With a combination of triangular linking and reciprocal linking, massive website traffic flow can be generated.
You can also write articles and submit them to the leading article directories. By doing so, you will get back a lot of links and some potential visitors. If the content and quality of your articles are good enough, you will have an influx of visitors arriving at your site looking for more information and thus, you will have increased your website traffic. Article submission is one of the easiest ways to generate more visits to your site and most importantly, you receive highly targeted traffic. You dont even have to write the articles yourself. There are many services online that will write high quality articles for you at fairly modest prices.
To improve your ranking with the major search engines, you can also hire the services of a good SEO company. The SEO, or Search Engine Optimization Company works to index your website with the search engines, promote it, upload keyword rich content and articles on your site and markets your company in order to direct as much quality website traffic flow as possible. If you are just getting started this is an excellent way to get your site up and running without spending a lot of time learning SEO. There are actually some reasonably priced starter packages out there although some SEO companies charge hundreds or thousands of dollars monthly
Apart from the methods mentioned above, probably the best method to drive in massive website traffic flow is an affiliate program. With affiliate marketing you will be able to generate far more website traffic than any other method. If you have your own product to sell, this method can help your business expand exponentially. In an affiliate marketing program you pay a commission to your affiliates on every sale they make. You do make less profit per sale, but your sales can go through the roof.
These affiliates, working at their own expense, advertise your product using their own websites, email lists or paid advertising. You only pay a commission when one of your affiliates makes a sale so you essentially have your own salesforce working for you at no cost. An army of affiliates will send a ton of traffic to your website. You can even purchase software that automates your entire affiliate program for you.
You may also try other traffic generating methods like social bookmarking, YouTube videos, MySpace, FaceBook, banner advertising, and other web 2.0 stategies to drive quality traffic to your company website.
The key is not to rely on any one strategy but employ a basket of techniques in order to keep a steady flow of visitors heading to your site.
Chris Tatro is author of this article on Super Affiliate Marketing.
Find more information about massive website traffic here.
Marketing Techniques For Your Success In Business
Small Business Advice: Improve Your Accounts Receivable Collection Cycle Now
By Laurie O’Neil
Almost any small business can use advice on how to improve its collection cycle. The first line of defense against late payments is a complete invoice. Your bills should be accurate, detailed and easy to understand. If difficult to understand, then your client will need to call for additional information. That translates into “you have been added to their to-do list,” which increases the time of your collection cycle. Include on each invoice:
- Your company’s contact information: name, address, tax id number, phone and contact person
- The date the invoice was prepared
- The customer’s name and address
- A description of the goods or services sold to the customer - itemize, if possible (An itemized bill is harder to contest.)
- The amount due, with sales tax amount broken out
- When the invoice is due
Once prepared, send invoices promptly. Another piece of small business advice is the longer you take to bill a customer the less likely you are to receive payment for the goods and services provided.
Many of my business mentoring clients are surprised to learn that the step requiring the most amount of time in the cash conversion process is the time it takes to collect on a customer account. The cash conversion process begins the moment they make contact with the customer, and ends when they have received and deposited payment from that customer; hopefully this cycle repeats itself each month.
The time it takes my business mentoring clients to collect their accounts receivable is measured by the average accounts receivable collection period. The average accounts receivable collection period is an important indicator for determining when their business will be paid for the goods and services it provides.
This simple calculation gives you a powerful tracking tool that helps you adjust your cash in-flow on an as-needed basis:
Step 1: Calculate your average collection period by dividing your total sales for the previous year by 365. This gives you your average daily sales volume.
(Total Sales / 365 Days = Average Daily Sales Volume)
Step 2: Then divide your average daily sales volume into your current accounts receivable balance to get the number of days it takes to collect a bill.
(Average Accounts Receivable Collection Period = Average Daily Sales Volume / Current Accounts Receivable Balance)
Now that you know your average accounts receivable collection period, you then need to interpret that number as it relates to your business by asking four important bookkeeping service questions.
Bookkeeping Service Question #1: Is your average accounts receivable collection period in line with the company’s credit policy? If your credit terms provide your customers with 30 days to pay their bills, then you should expect that your average collection period will be somewhere around 30 days - maybe a little longer. If your average collection period is 60 days then you need to examine other factors that affect billing.
Bookkeeping Service Question #2: Are you billing your customers consistently? Look at your Accounts Receivable Aging Report, the report that summarizes all of your outstanding invoices by client and number of days outstanding. Are the outstanding invoices on that report related to products and services sold within the last 45 days, or are they related to products and services you provided three months ago and just got around to billing? Create a procedure to bill customers once a week or each time you have a completed sale.
Bookkeeping Service Question #3: Are you billing your customers effectively? Are your customers calling you with questions about your invoice? Perhaps you didn’t have that important upfront conversation with your client about how you charge for your products and services. By having this conversation, confusion and anxiety over wondering if the customer is going to pay you can be eliminated.
Bookkeeping Service Question #4: Are you tracking overdue accounts and taking consistent action to collect past due accounts? Do you have an effective tool in place to track when an account comes due, and knowing who has paid their bills and who has not? When a customer’s invoice goes past its due date, is there a procedure in place to follow-up with that customer? Sometimes sending customer statements and making friendly reminder calls is all it takes.
By answering these four basic questions, implementing a few bookkeeping service procedures and heeding this small business advice, you’ll soon be running a fine-tuned collection machine.
Laurie O’Neil is the co-founder of The Bookkeeper’s Referral Network Inc., the place where business meets great bookkeepers. To get your copy of The 9 Disastrous Mistakes Most Freelance Bookkeeper’s Make in
Business (and How You Can Avoid Them!) visit http://www.bkpr-network.com
Wednesday, September 3rd, 2008 at 6:10 am and is filed under business. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
